Future-Ready Design for FlixTrain’s New High-Speed Fleet

From strategy to storytelling, we helped FlixTrain craft a fleet that reimagines the rail experience

We’re proud to have partnered with FlixTrain during the tender phase for their new fleet - helping shape the early foundations of what promises to be a more seamless, sustainable, and future-ready passenger experience.

Our collaboration focused on aligning design vision with strategic foresight, crafting a long-term approach to onboard experience and brand expression.

Key contributions included:
Design strategy and strategic foresight for long-term onboard scenarios
Benchmarking insights from leading European rail operators
Passenger-centered experience strategies focused on comfort, clarity, and flow
Future-proof design storylines to guide innovation
Color, Material & Finish (CMF) recommendations balancing brand identity, clarity, and sustainability

With FlixTrain’s recent order of 65 high-speed Talgo 230 trainsets, powered by Siemens Vectron locomotives, this project marks a significant leap forward for rail travel in Europe.

We congratulate the FlixTrain team on this ambitious milestone and are excited to see this bold new fleet begin to redefine the future of rail!