AVL
Corporate design guidelines
Project Brief
AVL is the world’s leading independent company specializing in development, simulation, and testing across the automotive industry. Renowned as a global technology innovator, AVL offers comprehensive concepts, solutions, and methodologies spanning e-Mobility, ADAS, autonomous driving, vehicle integration, digitalization, virtualization, Big Data, and more. As part of this collaboration, N+P crafted a cohesive visual guideline, harmonizing diverse product types and versatile manufacturing techniques into a holistic corporate product design.
Client
AVL
Year
Since 2017
Sector
Industry
Discipline
Branding + Communication
Business + Strategy
Adaptive design details
The AVL corporate product design flexibly accommodates functional needs and technical specifications. Given the broad spectrum of AVL products, a highly adaptable design language is essential. The orientation of the blue dividing line has been standardized across all three axes, allowing for seamless adaptation to various technical requirements.
Streamlined efficiency
The established design language was distilled into comprehensive guidelines and organized into a CPD manual. This manual streamlines the decision-making process for future product designs, enhancing efficiency and ultimately reinforcing the brand's image.
