Braun
CareStyle Compact steam iron
Project Brief
Braun's CareStyle Compact introduces an innovative vertical design, occupying 50% less space than traditional steam generator irons, leaving more room on your ironing board. Even during storage, its compact size fits snugly into small spaces, saving valuable closet space. Developed in collaboration with Braun's internal design team, the co-creative process facilitated a fresh approach, challenging established archetypes, concepts, and form factors.
Client
Braun
Year
2018
Sector
Home
Discipline
Product + Innovation
Sleek and space-saving
The standout feature of the Braun CareStyle Compact is its space-saving design and distinctive silhouette. Its innovative vertical layout takes up less space than other steam generator irons of its kind. The power cord and double cord can be neatly stored on the tank, while a unique lock allows for easy carrying with just one hand. Extensive testing has shown that the Braun CareStyle Compact saves considerable time compared to previous models.
