Braun Carestyle Compact

Braun Carestyle was developed in collaboration with the internal design team of Braun. The co-creative process enabled us to start over - questioning established archetypes, concepts, and form factors.

Info

CLIENT

De’Longhi
Braun Household GmbH

YEAR

2018

SECTOR

Home

DISCIPLINE

Innovation management
Industrial design
Design for manufacture

Braun Carestyle Compact is a new ergonomic and space-saving solution within the area of steam irons. The concept was brought to production state by the internal team of Braun

Saving time and space

The unique feature of the Braun CareStyle Compact is the space-saving form and exceptional silhouette. The innovative vertical design has a smaller footprint than comparable steam generator irons. The power cord and double cord can easily be stored on the tank. A special lock enables carrying the whole station with one hand. Further tests revealed that Braun Carestyle Compact significantly saves time compared to previous models.