GRAMMER
Cohesive design for agriculture and construction
Project Brief
GRAMMER, a global leader in commercial vehicle seating systems, challenged us to redefine their product families for commercial agricultural and construction vehicles.
Our goal was to create a unified design language that speaks to today’s operators across generations, tasks, and terrains. Through an intensive design sprint, we established clear brand codes that link every product tier.
The result is a range of seats that merge ergonomic precision, performance-driven form, and a confident, modern aesthetic.
Client
GRAMMER AG
Year
2023 onwards
Sector
Industry
Services
Product + Innovation
Agricultural Vehicle Seats: Enhancing Comfort Through Intuitive Motion
For the agricultural range, we evolved GRAMMER’s signature dual motion system, a key functional feature that supports flexibility and comfort during long operating hours.
Our redesign focused on clarity and usability: controls were repositioned and refined for intuitive access, while the visual language of the interface emphasizes technical accuracy and tactile quality.
The outcome is a seat that feels immediately responsive and reassuring, an intuitive tool for daily performance.
Construction Vehicle Seats: Built for Power, Engineered for Safety
In the construction sector, the design language takes on a robust and purposeful character. We emphasized durability, structure, and operator protection, aligning visual design with the physical demands of heavy-duty environments.
Surface transitions and material contrasts communicate resilience and control, while ergonomic detailing supports long-term comfort and safety under continuous use.
Design DNA: Consistency Through a Shared Visual System
At the core of the project is a shared design DNA, a framework of proportions, surface logic, and distinctive elements that unite GRAMMER’s seat families.
This system ensures brand coherence while allowing modular flexibility across technical requirements, from entry-level to premium tiers. It establishes a visual identity that is instantly recognizable and robust enough to evolve with future innovations.
