JOY - The Journey of Tomorrow

JOY is a mobility service that will pick you up at your home, office or wherever you might be and deliver you to the desired location: hotel, office, manufacturing plant, family or your friend's home.



Self-initiated project






Industrial design
Transportation design
Service design
Digital design

JOY is the autonomous door-to-door mobility service of tomorrow which makes use of features already available today.

The challenges of travelling today

We live in a very fast-moving world, a world that is getting more and more complex. Caused by digitalization, the various areas of everyday life and work are melting into a complex and sometimes stressful system. People are seeking flexibility and solutions that help to regain a balance between private and work life. But a healthy work/life balance is important – homes, workspaces and mobility interiors should fulfil physical and multi-sensorial needs that ultimately lead to emotional wellbeing.

One interior platform - serving all your needs

The system is powered by a fleet of autonomous electric vehicles.
A custom tailored interior that adapts to JOY´s versatile application spectrum from premium single travel to capacity-based economy solutions ensures that every traveller feels well cared for. The interior offers several configurations for specific user needs and a scalable number of passengers.

“With Joy, we close the gaps in multimodal mobility. Through the clever selection and integration of state of the art technology, we created an alternative platform solution that makes today’s traveling easier and more enjoyable.“

David Beyersdorffer, N+P Senior Industrial Designer

The journey as your mobile home office

Imagine you can comfortably use the journey to your next presentation or meeting to prepare the final slides and perfect the last five percent for your perfect project pitch. The travel experience of today is a different reality - most of the time the journey itself has already taken all of your energy. JOY enables the passenger to feel both at home and in a productive work area during the autonomous ride.

The travel of tomorrow

JOY is designed to replace short-haul flights or to serve as an alternative to train or bus trips, car rental or taxi rides. The rigors of checking-in, security checks, tight and uncomfortable seating and unhealthy, instant food are replaced with a door to door service that also contributes to environmental protection. JOY is a mobility service that will pick you up at your home, office or wherever you might be and deliver you to the desired location: hotel, company office, manufacturing plant, family or best friend. JOY makes our lives more comfortable, accessible and creates the space needed to best utilize our time.

Go back