Joy

The journey of tomorrow

Project Brief

Introducing JOY, an innovative mobility service designed to seamlessly transport you from your doorstep to your destination, whether it be your office, a hotel, a manufacturing plant, or a friend's home. With JOY, convenience and efficiency converge to redefine the way you commute, offering personalized pickup and drop-off options wherever you may find yourself.

Client

Self-initiated

Year

2018

Sector

Mobility

Services

Product + Innovation

Digital + Services

Branding + Communication

Business + Strategy

Concept of future autonomous electric vehicles.

Navigating today's transportation challenges

In today's fast-paced, digitally-driven world, navigating transportation poses numerous challenges. As work and personal lives intertwine, maintaining balance becomes crucial. Seeking flexibility, people yearn for solutions that cater to both spheres. Recognizing this, it's essential that our living, working, and commuting spaces not only meet physical needs but also support emotional well-being.

Redefining the journey ahead

JOY offers a convenient alternative to short-haul flights, train or bus journeys, car rentals, or taxi rides. It eliminates the hassles of check-ins, security checks, cramped seating, and unhealthy food. Instead, enjoy a seamless door-to-door service that also promotes environmental sustainability. Whether you're at home, work, or anywhere else, with JOY, life becomes more comfortable, accessible, and allows you to make the most of your time.

The all-in-one hub, tailored to every need

The system's backbone comprises a fleet of autonomous electric vehicles. These vehicles boast a bespoke interior design meticulously crafted to cater to JOY's diverse range of applications, ensuring each traveler experiences unparalleled comfort and convenience. The interior guarantees a personalized and accommodating journey for all with adaptable configurations tailored to individual preferences and scalable passenger capacity.