Lunova Rail
Welcome aboard the new era of night travel
Project Brief
Lunova redefines the night train experience for the modern traveler. More than just a mode of transport, it’s a thoughtfully designed journey rooted in comfort, clarity, and emotional well-being. With human-centric design at its core, Lunova blends refined interiors and intuitive features to create a restful, reflective, and seamless travel experience. It’s not just about getting from A to B - it’s about setting a new standard for meaningful, future-ready mobility.
Client
Self-initiated
Year
2025
Sector
Mobility
Services
Product + Innovation
Business + Strategy
Digital + Services
Branding + Communication
Dual Horizons: The Future of Night Trains
Lunova unlocks new possibilities in night train design by rethinking the double-decker layout. By placing the main corridor on the lower level, the upper floor is freed for spacious, private compartments that enhance comfort and privacy. This innovative configuration maximizes spatial efficiency and transforms the overnight journey into a more restful and premium experience for every passenger.
Luxury Private Suites with a Panoramic View
Lunova’s deluxe and premium suites offer a new level of privacy and comfort for night train travel. Each suite features a spacious bed where passengers can relax, recharge, and wake up to scenic views of their destination. With private bathrooms and thoughtfully designed interiors, these cozy spaces provide everything needed to prepare for the journey ahead.
The Social Heart of the Train
The shared lounge offers a vibrant social hub featuring a food and beverage bar, bistro, and curated gallery. It’s a welcoming space where passengers can connect with others, and enjoy meaningful moments that enrich their journey. Whether sharing stories or simply relaxing, the lounge area transforms travel into a shared experience.
Space-Smart Sleeper Seats
Lunova’s comfort and economy classes feature innovative sleeper seats designed with modular flexibility in mind. These seats can be easily reconfigured into various layouts - upright for daytime travel, reclined for relaxation, or fully extended for sleeping. This adaptable design maximizes the use of space while ensuring personalized comfort, allowing passengers to tailor their seating to their needs throughout the journey.
Elegance, End to End
Lunova’s brand identity comes to life at every touchpoint of physical design and digital interaction. The mobile interface ensures a seamless experience across the entire journey: from planning and booking to personalizing onboard preferences and tracking travel in real time. This integrated approach creates a consistent, user-centered experience that reflects the elegance and thoughtfulness of Lunova’s design ethos.
