Siemens NEOM
High-speed train design for a new era
Project Brief
We designed a visionary high-speed train concept for Siemens, tailored to NEOM and the evolving mobility landscape of the Arabian Peninsula. This project bridges cultural identity, advanced technology, and modern luxury, shaping a travel experience that feels both regionally grounded and boldly futuristic.
The result is a flexible design system, from exterior expression to adaptable interior modules, ready to evolve alongside NEOM’s forward-looking urban ambitions.
Client
Siemens
Year
2024
Sector
Mobility
Services
Product + Innovation
Direction 1: Calm Luxury
Inspired by NEOM’s harmony-with-nature vision, the first concept pairs natural materials, soft tonal gradients, and elegant simplicity. Cultural motifs are re-interpreted in a modern architectural language, delivering a warm, grounded travel atmosphere.
First Class
Warm oranges, yellows, and neutrals create a subtle, contemporary luxury — calm, spacious, and inviting.
Second Class
A green-driven palette with natural tones delivers a grounded, comfort-first atmosphere — familiar, welcoming, and contemporary.
Direction 2: Urban Energy
This concept embodies NEOM’s technological ambition and architectural boldness. It feels sleek, expressive, and future-driven, with immersive lighting and sculpted surfaces.
First Class
Refined neutrals with deep red and blue accents and glossy reflection — a clean, high-tech premium tone.
Second Class
Vibrant blue-purple transitions, geometric patterns, and layered textures create an energetic, futuristic interior identity.
Design Outcome: A Visionary Travel Identity
The Siemens NEOM train concepts deliver:
- A distinct, future-ready design identity
- Two CMF visions that balance culture, innovation, and clarity
- Modular interiors prepared for continuous evolution
- A refined blend of comfort, technology, and expressive form
A future rail experience shaped by culture, ambition, and progressive design thinking, built for the world NEOM is creating.
