Velvet
A new High-Speed Experience in France
Project Brief
Velvet is a new entrant in the French high-speed rail market, with the ambition to create a distinctive travel experience. Selected through a competitive pitch, N+P was commissioned to develop the complete design vision for the new fleet, from exterior livery to interior environment. The result brings Velvet’s bold brand promise to life across the passenger journey. Service is scheduled to commence in 2028.
Client
Velvet
Year
2024 - ongoing
Sector
Mobility
Services
Product + Innovation
Branding + Communication
Business + Strategy
An Iconic Livery Design
A sophisticated deep green body conveys premium quality and timeless elegance, while dynamic lilac highlights express innovation and technology. A signature flowing ribbon runs seamlessly across the train, capturing a sense of speed, movement, and connectivity. Bold yet refined, the livery creates a distinctive and instantly recognizable identity for the new high-speed operator.
A Collaborative Design Journey
From initial vision to final implementation, N+P led the exterior and interior design development through a series of structured design phases. As the central design partner, N+P coordinated stakeholders across the project ecosystem, ensuring alignment throughout the process. This collaborative approach transformed the original ambition into a distinctive travel experience that sets Velvet apart in the French high-speed rail market.
More to Come
Service is scheduled to begin along France’s Atlantic coast in 2028. We look forward to sharing the interior with you soon.
